Over-70s are the UK’s most online adults after twentysomethings, with considerable spending power. So, it is essential that the digital needs of older people are considered when creating digital products.
ProAge is a member-led, UK charity whose mission is to promote age inclusion in the workplace, so that workers of all ages can thrive and older workers have the opportunities they need to choose when and how they retire.
We will draw upon the experiences or our owners and put forward questions to the younger generation to help find new solutions to meet the challenges that the 100-year life will bring in the next 30 years.
Talent is everywhere, but opportunity is not. We will use our influence to ensure employers are positively inspired to access every talent pool effectively, and that includes all workers irrespective of age;