Sally's Strategy

Reimagining life's horizons - new mindsets

Step 1: Secure high-profile Ambassadors who are well respected and command an audience to act as our connectors and amplify our voice.

Step 2: Collaborate with brilliant Change Makers who lead by example in their own organisations to demonstrate Age Irrelevance to all their stakeholders and drive change across sectors.

Step 3: Evidence with case-studies the impact Change Makers are having on the new era of longevity

The impact the campaign will have

Clear message for change
A clear communications programme to raise a shared consciousness of what Age Irrelevance means

Clear action for change
Command attention that this debate of our age is mission critical to a sustainable future as we become a society where 50-year careers, 100-year lives and four generational families are the norm.

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